If you are not familiar with Sun Windows and Doors, it is likely due to that fact that we don’t spend a lot of money on advertising. We have chosen to invest those dollars in designing and building our products. When you choose to buy a Sun product, you are primarily paying for the expense of product development and production, not advertising. Yes, we do spend some money on advertising, like this website and other support materials, but the bulk of the product price is the product itself. Our competitors, whose names you know well, have to pay for that name recognition. That is not necessarily a bad thing, but it means that they either charge substantially more for a comparable product or they reduce the product cost, which often means they reduce the quality of the product. The big advantage for us is that we can offer a product of superior quality at an excellent price.