Brand Guidelines
The Company
Sun Windows is a manufacturer of high-quality clad-wood, clad-vinyl, and all-vinyl windows and doors for the residential housing and light-commercial building industry. Window and door products are available for new construction, renovation, and replacement applications. We build our products in our Owensboro, Kentucky factory.
More InfoMission
To build windows and doors that provide homeowners with the views and access they want while protecting them from the elements of nature.
Brand Tagline
Enjoy The View
Mission Expanded
Windows and doors connect you and your home to the outdoors. They allow sunlight to fill your rooms while they give you views of the scenes around you. Open a window and feel a fresh breeze. Open a door and step outside.
Sun windows and doors are designed to highlight your home by giving you the views and access you want while protecting it from the elements. Our products guard against the seasonal assault of heat and cold, wind and rain, snow and ice, sealing away the harsh elements while allowing in light from the sun and a gentle breeze when you choose to open your home to them.
Go ahead, enjoy the view!
Logo
Use of the Standard Sun Logo is automatically granted to Authorized Sun Windows Dealers and their representative as outlined below. All others must request permission from Sun Windows, Inc.
The following logos are available for your Sun Windows and Doors promotional needs. Use is restricted to promotional applications of Sun and its products. No alterations, other than re-sizing, may be made to the logo designs. Proper proportions must be maintained. The minimum size is flexible with the restriction that the Sun name must remain clearly legible. Scaling the logo requires the use of the correct file type. Only vector or other scalable files can be enlarged. Distortions of the logo, including enlarging pixel image files are prohibited.
Available Logos are offered with restrictions of use depending on the intended application. See the application types listed below.
For approvals, contact Bryan Cannon, Sun Windows Creative Director - bcannon@sunwindows.com
Standard Logo
The Standard Logo is available for most print and digital media applications. It is designed for white or light background layouts. It can also be overlaid, with a transparent background, on top of a photo image or other graphic as long as it is clearly visible.
Colors:
Black = Pantone Black C
Yellow = Pantone 116 C
Alternate Logo 1 - Web/Horizontal Layout
The Alternate Logo 1 is available for most print and digital media applications. It is designed for horizontal layouts on white or light backgrounds. It was designed primarily for the Sun Website. It is a good choice for smaller imprint areas.
Requires special approval.
Alternate Logo 2 - Grayscale
The Alternate Logo 2 is designed for layouts on white or light backgrounds where grayscale or black-white printing is desired. It is also used on promotional items and apparel when keeping a black/gray/white color theme. The sunburst rays of the logo are to be light gray or silver, while the Sun name and Windows text are to be black.
Requires special approval.
Alternate Logo 3 - Gray theme on a dark gray background
The Alternate Logo 3 is designed primarily for apparel and promotional items that are medium to dark gray in color. The sunburst rays of the logo are to be light gray or silver, while the Sun name and Windows text are to be black.
The background of this file represents the imprinted item and is not intended to be part of the logo. Refer to Alternate Logo 2 for the representation of the actual logo.
Requires special approval.
Alternate Logo 4 - Gray theme on a black background
The Alternate Logo 4 is designed primarily for apparel and promotional items that are black in color. The sunburst rays of the logo are to be light gray or silver, while the Sun name and Windows text are to be medium gray.
The background of this file represents the imprinted item and is not intended to be part of the logo. Refer to Alternate Logo 2 for the representation of the actual logo.
Requires special approval.
Alternate Logo 5 - Single Color imprint on white or light background
The Alternate Logo 5 is designed primarily for single-color imprint on apparel and promotional items that are white or light in color. The logo color is usually black on these applications.
Requires special approval.
Alternate Logo 6 - Single Color imprint on dark background
The Alternate Logo 6 is designed primarily for single-color imprint on apparel and promotional items that are dark in color. The logo color is usually white on these applications.
Requires special approval.
Photos
The photos and imagery used by Sun Windows are proprietary and all rights are reserved. In some cases, the copyrights are retained by the original photographer with rights granted to Sun Windows for our own use. Therefore, use of any photos from our website or any other links requires our approval.
Any documents, printed or electronic, that are created to represent Sun Windows or its products require our approval.
For approvals, contact Bryan Cannon, Sun Windows Creative Director - bcannon@sunwindows.com
Target Audience & Voice
Writing Style is directed toward an audience seeking to gain more insight into the Sun company and our products.
Audience = Knowledgeable
Voice = Matter Of Fact
Formality = Neutral
Domain = General
Intent = Inform
Typical Example
With their full-view sash and crank-out operation, casement windows offer a broad view when closed and maximum ventilation when fully opened. A single lever handle raises to release the multi-point sash latches while a folding operator handle accesses the crank-out mechanism to open and close the sash.
Fonts
Sun currently uses the following fonts:
Title: Heiti TC - Medium 28pt
Page Heading: Heiti TC - Medium 20pt
Sub-Headings: Avenir - Medium 10pt
Body Text: Avenir - Book 9pt/13pt leading
Small Captions: Avenir - Book Oblique 7pt
Colors
Sun’s official colors are Black and Yellow
Black = Pantone Black C / CMYK=72,68,67,88 / RGB=0,0,0 / HEX=000000 / HLS=0,0,0 / LAB=0,0,0 /
Yellow = Pantone 116 C / CMYK=2,21,100,0 / RGB=250,199,12 / HEX=FAC70C / HLS=47,96,51 / LAB=83,9,82 /
These colors are used primarily on the Standard Sun Logo and the Alternate Logo 1.
Sun does not have an official color theme for documents or our website.
Themes & Examples
Sun does not have an official theme for documents or our website. However, our current website and printed “Sun Product Guide” are a good reference for our preferred design style and font use.
Website: www.sunwindows.com
Sun Product Guide: